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The Practice

A $2.8B RIA's 18-month AI rollout delivered speed and a 'probably' on value

An Oct. 22 letter to Wealth Solutions Report's Dear Ryan column says the unnamed firm evaluated 11 vendors, selected three, and saw faster work but no reimagined client-service model.

At a glance

20-second brief
  • A $2.8 billion RIA with 41 advisors among 63 total staff spent 18 months on AI, and its principal's verdict on whether the program was worth the money is "probably."

  • The firm evaluated 11 vendors, selected three, tracked use, and received quarterly reviews.

  • The columnist's diagnostic is one question: has AI changed what the firm does, or only how quickly it does what it already did?

A $2.8 billion RIA with 41 advisors among 63 total staff spent 18 months on AI, and its principal's verdict on whether the program was worth the money is "probably."

The assessment appears in an Oct. 22 letter to Dear Ryan, an advice column at Wealth Solutions Report. The writer signs as "Transformed On Paper, Uncertain In Practice"; the firm is not named. Outside consultants assessed readiness, and the program was announced internally as a strategic priority.

Advisors use the tools, the writer says, and adoption metrics look reasonable. Vendors send quarterly business reviews with charts that trend upward. A partner at a leadership offsite called the program "transformative," and nobody in the room pushed back. The principal's account is faster work and incrementally better work, not the reimagined client-service model the writer reads about at other firms.

The columnist's diagnostic is one question: has AI changed what the firm does, or only how quickly it does what it already did? Faster is optimization, the columnist writes — worth something, but not what the buyer paid for. Firms on the other side of that line asked what they would do for clients if their long-standing constraints vanished, then rebuilt around the answer, which the columnist frames as a strategy conversation rather than a technology one.

The firm evaluated 11 vendors, selected three, tracked use, and received quarterly reviews. Those measures track whether advisors are touching the tools, not whether the tools changed anything a client would notice. The letter does not name one thing the firm now does for clients that it could not do before the tools arrived.

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