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The Practice Desk 23 stories this week · 217 total

Ascensus launches a participant-referral workflow for plan advisers

The platform links 401(k) savers with the adviser serving their plan across a book of more than 16 million participants and $1.3 trillion in administered assets.
October 1

FPA and Snappy Kraken rebuild PlannerSearch around a 12-question client quiz

The revamped FPA directory sorts prospects into four client mindsets based on financial well-being and readiness to engage.
October 1

Feathery co-founder pitches firm-wide AI workflow redesign to small RIAs

Zack Khan says the choice is between single-user assistants and rebuilding workflows across a firm; the sponsored episode offers no client results.
October 1

SEC proposes 20% performance fees for RIAs and a wider accredited-investor test

The package also adds CPA and CFA licenses to the accredited-investor pathways and loosens interval-fund redemptions, with 60 days of public comment on each.
October 1

Kitces & Carl's 200th episode: how advisors explain a fee when the value is intangible

The hosts trace advice's move from product sales to investment management to goal-focused life planning, and why the newest layer resists a quick fee explanation.
October 1

Pontera pitches an AI trust layer as Schwab prepares its Charley agent

The 401(k) software firm says agent-to-agent finance needs a validating intermediary, and its long dispute with Fidelity over credential sharing remains unresolved.
September 30

NASAA issues investor advisory on finfluencer pay, red flags and registration

The advisory explains how social media finance promoters are paid and what disclosure and registration rules apply to paid promotion or fee-based advice.
September 30

Northwestern Mutual opens a 40-specialist family office platform to its advisors

Advisors pay a retainer for access to 40-plus in-house legal, tax, estate and philanthropy specialists aimed at clients with at least $50 million in net worth.
September 29

CD Valet sells advisors $500-a-month access to its CD shoppers

The Seattle Bank affiliate says 150,000 to 200,000 investors compare CD rates on its site each month.
September 29

Sen. Blunt Rochester's rental housing bill would replace 27.5-year depreciation with per-unit expensing

Developers of new rental housing could deduct up to $150,000 per unit in year one, or $250,000 for projects that clear affordability tests borrowed from the Low-Income Housing Tax Credit.
September 29

Ensemble Practice pay study finds advisor cash climbing, equity scarcer

The consultancy's annual survey of more than 170 independent advisory firms pairs 39% profit margins with 3.7% organic growth, a 10-year low.
September 29

BNY Pershing folds Wove into Adam Vos's wealth solutions unit

The custodian declines to say how many advisors use the multi-custodial platform it launched at Insite in 2023.
September 29

DTCC invests in iCapital and will integrate its alternative investment product with the platform

The two firms will connect DTCC's Alternative Investment Product with iCapital's platform across transaction processing, data exchange, access, administration and reporting.
September 28

Betterment Advisor Solutions sets custody platform fees at 0.20% under $10 million

The tiers take effect Jan. 1, drop to 0.12% above $10 million and become negotiable above $100 million.
September 28

Ameriprise pays advisors $1,000 or a fee share to send clients to its virtual desk

Employee advisors get a one-time $1,000; independent contractors get a portion of the past year's advisory fee, and both payments require the household to stay 12 months.
September 28

A new Journal of Financial Planning paper asks how clients place themselves among 'the wealthy'

The published extract stops before any findings, but the framing gives advisors a testable question about referral maps.
September 28

SEC proposes rescinding 2010 pay-to-play rule for investment advisers

The rule, in place since 2010, bars compensated advisory service to government clients for two years after certain political contributions, and many firms responded by banning giving outright.
September 28

Kitces research ties client service calendars to faster referral growth

Practices that ask more than once a year report 3.0% referral growth, against 5.4% for those that never ask; service calendar users add 1.1 points.
September 28

Bitwise's crypto models rebalance on Vise's engine, alongside the rest of the book

The crypto sleeve now follows the same rebalancing schedule and tax treatment as every other holding, which is the version of digital assets that scales across a book.
September 28

A 45-year veteran is selling listening as a credential

The 100,000-advisor shortfall will keep getting answered with transition checks until firms decide the discovery conversation is worth training and screening for.
September 25

The 15 million self-employed are the uncovered workers advisers can call

EIG's 76.2 million uncovered workers split into two prospect lists, and only one of them can be dialed directly.
September 24

The internship is becoming advisory recruiting's cheapest fit test

Amplified's Externship drew more than 2,800 students this summer, and the firms folding it into their own programs are buying what a resume cannot show.
September 24

The fee case built on gross returns is the weakest one

A Journal of Financial Planning paper inventories what planners actually deliver, and that list is a stronger client conversation than any performance comparison.
September 23

A goals-based plan pays most when the client ranks the goals

The 2015 Blanchett paper prices the conversation most practices run informally: which goals get funded, and in what order.
September 23

FPA wants “financial planner” protected before it has defined the bar

A protected title would flow into every bio page, pitch deck and conference badge where the phrase is used as a claim, tested against standards the association has yet to write.
September 23

Consolidation stalls on the calendar and the calculator, not the client

Three studies show advisers chasing household assets without the hours or the numbers to back the pitch clients never hear.
September 23

Savvy's new platform has 150 users, no outside clients and no price

For an RIA weighing custodians, the introducing-broker model moves revenue rather than assets, and the terms that would decide the switch stay unpublished until a 2027 onboarding window.
September 23

NASAA's fee waiver settles the cheapest line in the budget

The firm-level IARD waiver runs through 2027 and the rep fee holds at $15, leaving the compliance hours that scale with headcount as the real cost of state registration.
September 23

Savvy's custody pitch is software over Fidelity's rails

Comparing platforms means pricing the workflow above clearing—and asking what the 90-second number includes.
September 23

The Muse Selloff Prices the Part of Advice an App Can Do

Tuesday's tape marked down Schwab, Ameriprise and Raymond James over one consumer app — and the layer it threatens is the layer most practices still bill for.
September 23

The rollover memo works best when it says stay put

The CFP Board's rollover framework turns the advisor's built-in fee conflict into a written, client-specific analysis, and the firms that run it at every separation event will convert more of them.
September 23

The videos won 80,000 followers; the offer won the clients

Nate Hoskin's educational videos drew 80,000 followers and almost none of the right clients, until a switch to subscription planning fees produced 172 clients and close to $1 million in annual revenue.
September 22

Human in the loop means three things. Ask which one.

A vendor can claim the phrase with no expert training behind the model, and the advisor who clicks approve absorbs the risk.
September 22

E-delivery saves postage and hands advisors a consent ledger

The SEC's comment window on Regulation E-Delivery has closed with more than 80,000 letters filed, and the two opt-out notices are the practice's real bill.
September 21

Half of plan holders still worry: sell the family meeting.

Fidelity's poll of investors 55 and older finds a completed plan buys less peace of mind than the industry assumes, turning the heir conversation into a growth strategy.
September 21

Schwab's Q4 connector is where Claude's advisor pitch gets tested

Anthropic's advisor assistant arrives with eleven integration partners and exactly one custodian, and the license fee is the smallest part of what a practice is being asked to buy.
September 21
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