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The Practice

The fee case built on gross returns is the weakest one

A Journal of Financial Planning paper inventories what planners actually deliver, and that list is a stronger client conversation than any performance comparison.

The Journal of Financial Planning's comparison of retirement strategies contains a sentence the advice business has spent years talking around: little evidence exists in the current literature that the use of financial planners improves household financial outcomes. Michael Finke of Texas Tech and Terrance K. Martin Jr. of the University of Texas–Pan American spend their opening pages making the opposite case, and the numbers they assemble are the familiar ones: retirement funding has moved from employers to employees, EBRI puts participation in employer-sponsored defined contribution plans at 38% of private workers, just 14% of Americans report confidence in their ability to retire comfortably, and one-third of retirees draw 90% of their income from Social Security on 2012 administration data. Complexity at that scale should raise demand for professional advice, the authors write, though the article carries a November 2014 date and the feed item timestamped May 2021.

What the paper does next is more useful than its headline admission, because it inventories the work—estimating the retirement income a household actually needs, establishing the steps required to reach the goal, and building in the regular interaction that evaluates progress against it. A planner can also raise a worker's awareness of what low savings will cost, absorb some of the psychic cost of complex choices, and take over investment performance and tax efficiency inside the portfolio. None of that fits a returns comparison, which is the trouble with the paper's next observation that the metric most commonly used to assess adviser value is gross investment; the paper trails off there, but the pairing says enough.

That pairing is the argument worth having, because the profession has largely chosen to defend its fee on the one number it cannot reliably produce and a client can price against an index fund in an afternoon. Retirement planning is now a benefit-cut conversation, and every income plan needs a line item for reduced Social Security; the U.S. slipping to No. 24 on Natixis's Global Retirement Index made that plain. The one-third statistic is why that line item belongs on the first page, since a household leaning that hard on the program reads, on the face of the data, like the one with the least room to absorb a cut and the least cushion against getting a claiming decision wrong—the household that most needs the arithmetic run on paper rather than in the abstract.

A version of this case surfaced when EBRI reported record HSA balances sitting mostly in cash, which handed advisers an asset-location opening if they thought to raise it; the same skill in the same room takes a statistic the client half-remembers and turns it into a decision they have to make. Put required income, the claiming decision, and the savings rate that closes the gap at the top of the next review, and the fee is being argued on ground this paper supports. Leave gross returns there, and the client is running the one comparison the paper concedes before it gets going.

Sources & further reading
Journal of Financial Planning
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