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The Move Desk 12 stories this week · 65 total

Fidelity gives sub-$100M RIAs until June 2027 to find a custodian

The threshold counts assets held at Fidelity, not total firm AUM, and the notice went directly to affected firms.
October 1

Concurrent acquires Spire, a $5.4 billion RIA with 30 advisor teams

Spire's advisors keep their own brands as independent contractors, and both advisors and employees become eligible for Concurrent equity after a year.
October 1

Lakewood Wealth's $170 million Ann Arbor team moves from Cambridge to LPL

The three-adviser book spans advisory, brokerage and retirement plan assets; the announcement does not disclose transition terms.
October 1

A $1.3 billion UBS duo joins Ascend Advisory Group in Dublin, Ohio

Jeffrey Cullman and Bruce Holt join a Dublin, Ohio practice that held $2.5 billion as of December, while the hiring report cites their team at both $1.3 billion and $1 billion.
September 30

Rockefeller adds Truist's $6.2 million Piedmont Wealth Partners team in Charlotte

The $1 billion team's three principals all came to Truist through the BB&T side.
September 30

Most remaining Wells producing managers told to pick clients or management

A source says they must decide by October 1; Wells says the move fits a shift toward larger, higher-producing branch complexes.
September 29

UBS hires Merrill's John Pham and Jimmy Yip below $10M production minimum

The pair produced $7.5 million against the $10 million bar for a 16-year package paying 550% of revenue, on a book sources put at $575 million to $1.2 billion.
September 29

UBS hires Merrill’s John Pham and Jimmy Yip, a $7.5 million Silicon Valley team

The pair’s $7.5 million production fell short of the $10 million minimum for a 16-year offer paying 550% of revenue, while sources put the book between $575 million and $1.2 billion.
September 28

UBS's digital hire is a book-transfer play

The platform build Naureen Hassan is leading will set two prices for UBS's 6,000 brokers: what a team costs to recruit and what a book is worth at retirement.
September 26

Ameriprise pays advisors to stay, and prices the exit

Retention cash arrives once and is taxed once; the RIA equity it now competes with gets priced by the next transaction, and Ameriprise's own CEO has already written the test for which payment survives.
September 24

UBS freezes the grid and bets stability beats a check

As Morgan Stanley raises thresholds 10% and Cresset pulls a $4 billion UBS team, UBS's 2027 plan bets a compounding annual payout can beat an upfront check.
September 23

UBS holds the grid and prices what leaving costs

An unchanged 2027 payout grid and a funded 25% growth bonus leave UBS advisors comparing a cash advance against a repayment obligation — and force competing RIAs and recruiters to quote the whole move.
September 23

Schwab's fourth Ameriprise raid reprices the breakaway math

Four teams and $10 billion or more out of Ameriprise this year make the Schwab-Dynasty playbook the template for any advisor weighing independence, custodian and package structure at once.
September 22

Altruist's AI head start makes custody choice a technology bet

Schwab's Anthropic deal brings scale and a $240 seat; Altruist's lead is measured in years, and firms switching now are already choosing sides.
September 22

Merrill sells the map while advisors get paid in equity

The same book now trades in two markets, and only one of them seats the advisor who built it.
September 22

A $425 million team prices independence against the employee channel

Winstone's exit gives advisors weighing independence a benchmark: platform equity and a license to buy, set against what the employee-channel seat pays.
September 21

Merit's $888 million Commonwealth hire was paid partly in equity

Equity in the buyer is the package line that decides whether a breakaway keeps compounding after the signing.
September 21

The OSJ left LPL. The $825 million book stayed.

Gateway Financial Partners picks up a group that kept its LPL affiliation by changing supervisors, not platforms.
September 21

Morgan Stanley raises the growth bar and bids for its own succession

The first 2027 wirehouse plan lifts production hurdles 10% and prices a 30-year advisor's exit above the top of its own payout grid.
September 17

Ameriprise's $1.3B exit is a custodian decision, priced at 25 basis points

The Minneapolis team kept its clients and its fee schedule; everything else it now rents from one custodian.
September 17

Osaic's rebuild starts with the advisors it still has

More than a thousand registered reps left in the year consolidation ended, and the terms a sitting Osaic advisor can still negotiate are the part of the story that pays.
September 17

28 advisors kept an $825 million book by staying put

An OSJ's move reprices the practices inside it; the advisors who stayed just published the math for everyone else.
September 16

Merrill recruits again while Morgan Stanley makes a capacity pitch

Two wirehouses spent the same week describing opposite hiring strategies, and the difference tells advisors where a transition check is still on the table.
September 16

The UHNW recruiting pitch has stopped leading with the check

NewEdge's 22nd office adds $1.25 billion in client assets and eight people to a platform built for multi-generational books.
September 15

Six Modern Wealth advisors left as it acquired $710 million in assets

Consolidators can buy a book; the week showed they cannot buy the advisors who run it, and the recruiting market is repricing on that difference.
September 15

A UBS team ran the LPL math and chose Raymond James

A two-year search that weighed Rockefeller and LPL ended at Raymond James' employee channel, the clearest recent test of West Coast recruiting economics.
September 14

IBKR pitches RIAs with a fee page and a promise

The no-fee policy is the right answer to a custody market edging closer to the client; the service record behind the promise is still unproven.
September 9

Banks' upstream push hands RIAs their next breakaway wave

Fee hikes and routing rules turn mass-affluent advisors into RIAs' next recruiting class—if the destination firm can serve the clients.
September 9

Rockefeller's double raid puts a price on the cap table pitch

Two teams carrying $950 million left Stifel and Morgan Stanley for Rockefeller, the latest evidence that advisors now price platform ownership above retention dollars.
September 4

LPL's Merrill breakaway profile omits the economics

The release confirms a 17-year Merrill veteran chose independence, but offers none of the numbers an advisor would need to model a similar move.
September 4

Raymond James hires Schwab custody veteran for client experience

For advisors weighing hybrid platforms against independent custody, the hire tests whether relationship quality, not payout grids, decides the next platform competition.
September 4

Platform breadth is the new mid-market affiliation test

A five-adviser Wisconsin firm with Medicare and benefits desks is putting the independent-network choice to a sharper test.
September 2

Aquiline's Flourish deal makes sweep revenue share a boardroom question

The platform's cash-sweep economics, built on disclosed revenue splits with Carson, Mariner, and Focus, now sit under a private equity owner
September 2

&Partners' seventh Wells team makes boutique RIAs a credible counteroffer

The $838 million Crown Legacy move is small next to the wirehouse's own wins, but a year of serial departures backed by equity and platform capital tells a different story.
September 1

LPL's $1.6B Cambridge win: platform capital is the retention price

A family practice that ran its own RIA in the 2000s chose LPL's scale over independence, resetting the benchmark for breakaway economics.
September 1

Cresset's $4B UBS grab resets the RIA pitch

A 16-person Boca Raton team traded the wirehouse for a family-office model, and the math on ultra-high-net-worth moves just shifted.
September 1
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