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The Move

Rockefeller's double raid puts a price on the cap table pitch

Two teams carrying $950 million left Stifel and Morgan Stanley for Rockefeller, the latest evidence that advisors now price platform ownership above retention dollars.

Rockefeller Global Family Office pulled two teams and $950 million in combined assets from Stifel and Morgan Stanley on Friday, AdvisorHub reported, citing a source familiar with the moves. The larger departure, the Phillipp Group of Chicago, managed $650 million and produced $4 million in annual revenue. BrokerCheck records show Edward R. Phillipp first registered with Merrill Lynch in 1976, worked at Lehman Brothers, moved to Barclays Capital in 2008, and transferred to Stifel when Barclays sold its wealth unit in 2015. Michelle Colquhoun, who started at Lehman in 2006, took the same route, joined by support staff Laura Bienz and Patrick Phillipp, Edward's son. A Stifel spokesperson confirmed the departure.

AdvisorHub's source also said Virgin-Herzburg Wealth Partners left Morgan Stanley for Rockefeller's Boca Raton office with $300 million and roughly $2 million in annual revenue. BrokerCheck records trace Magnus Virgin from Shochet Securities in 1997 through Jefferson Pilot Securities, Merrill, Banc of America and Oppenheimer & Co. to Morgan Stanley in 2013, while Michael Herzberg began at Banc of America in 2001 and followed the same route to Morgan Stanley. The twin hires extend the run Rockefeller has mounted since its 2018 recapitalization with backing from Viking Global Investors and IGM Financial. Last month it added a Merrill Lynch veteran managing $400 million and a UBS team whose $2 billion book was producing $20 million. A $14 million Merrill team in Ohio picked Rockefeller in August, and the $4 billion UBS team that went to Cresset in August came from the same Boca Raton market where the Morgan Stanley group just landed.

For an advisor still sitting inside Stifel or Morgan Stanley, the two announcements are a pricing statement, not a headcount story. Phillipp's book has already been through one ownership handoff, when Barclays shed the wealth unit that held it; a team with that history is harder to hold with a retention number alone. The cap table is becoming the recruiting currency, as this publication has argued, and Friday's $950 million in exits sets the starting price for the next retention conversation at both firms.

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