Dynasty hires implementation chief to get RIAs to use its platform

RIABiz reported that Dynasty Financial Partners, the New York-based platform of outsourced services for independent RIAs, had hired Timothy Bello from SkyBridge Capital as partner and director of strategic implementation. A large part of the assignment, RIABiz said, was making sure RIA clients on the platform actually put it to work.

Bello's new job landed in the middle of the firm's post-signing support. He was to work with Loren Morris, Dynasty's director of RIA services, and Jason Pinkham, who had been promoted from chief of staff to director of advisor integration. Morris led onboarding and servicing of new advisor teams; Pinkham would oversee the transition process as advisors came onto the network. The three covered the route from contract to daily use.

CEO Shirl Penney described Bello riding shotgun with advisors, matching Dynasty's capabilities against one client relationship at a time. His example was a $30 million relationship. That was a different motion from the pitch that brought the advisor onto the platform; it was implementation support delivered one practice at a time. Penney's description put Bello in the field, not in a home-office role.

Bello's background was in alternatives distribution. At SkyBridge he had built and managed the firm's platform sales activities as head of global platforms. Before that, at Permal Group, he helped launch the U.S. distribution arm after starting in institutional sales, working with pensions, endowments, and consultants. Penney said Bello could have been the head of alternative investment sales at any wirehouse. Bello said he joined Dynasty because the push toward independence in private wealth was gaining momentum and he wanted to be part of it.

For Dynasty, the hire suggested a next stage built on adoption, not just recruiting. The economics of an outsourced-services platform likely hold up only when advisors actually use what the platform sells; Bello's job was to make that use happen, account by account. The test came when that support had to reach every practice on the network, not just the largest ones.