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Friday, October 23, 2026The Morning Brief →Sign in
OpinionThe Advisor's NoteThe Advisor's Note

Merrill raises 2027 growth-award bar to $7.5M and 4 net households

The core grid stays flat, and the $150 million Elite Award becomes three categories paying a 50% premium.

At a glance

20-second brief
  • The core compensation grid stays unchanged, and the firm will add targeted 2027 advisor bonuses.

  • Merrill is replacing the $150 million Elite Award with three categories that each pay a 50% premium to the growth award.

  • For a Merrill advisor, the growth award now turns on two numbers at once: $7.5 million in revenue and four net new households.

Merrill raised the bar for its 2027 growth award to $7.5 million in revenue and a net four new households, Financial Planning reported.

The core compensation grid stays unchanged, and the firm will add targeted 2027 advisor bonuses.

Merrill is replacing the $150 million Elite Award with three categories that each pay a 50% premium to the growth award.

For a Merrill advisor, the growth award now turns on two numbers at once: $7.5 million in revenue and four net new households. Financial Planning reported the firm is holding its basic compensation grid in place while seeking to boost recruiting.

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