Visionary Square will cover FINNY AI subscription costs for 250-plus advisors

Visionary Square will cover FINNY AI's subscription costs for the more than 250 advisors across its 140 partner firms. The arrangement puts the AI prospecting platform in front of that network at no seat cost to the advisors, WealthManagement.com reported.

Visionary Square is a hybrid registered investment advisor with $24 billion in assets under supervision that supplies partner firms with technology, compliance, operations, marketing and practice management resources. FINNY matches advisors to prospects by the niches they serve, similarity to an advisor's existing client base and money-in-motion activity for individuals, and ranks candidates with a proprietary F-Score, according to the company.

“By covering FINNY's subscription cost, we're making it easier for our partner firms to put this powerful technology to work, find new opportunities and build meaningful client relationships,” CEO Robert Russo said in a statement.

The partnership gives FINNY a distribution channel for its August pricing model.

The model offers unlimited platform access for $50 a month plus a share of the assets brought under management, paid only while those clients stay with the advisor. Reaction split between approval of the low platform fee and objections to an asset share that runs as long as the client relationship, according to the report.