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The Practice

Most of the $124 trillion transfer lands with women

Seventy percent of women have never met an advisor; the first meeting is where the transfer's largest client block will be won.

The $124 trillion wealth transfer is underway, and the arithmetic points to women. Cerulli Associates expects $124 trillion to change hands by 2048. Bank of America's breakdown puts $54 trillion into surviving spouses' accounts, and 95 percent of those spouses are women. Another $47 trillion is expected to be inherited by women in younger generations. Combined, those two flows come to roughly $98 trillion—about four-fifths of the total. Financial Planning's reporting adds the industry's leading indicator: 70 percent of U.S. women say they have never met with a financial advisor. The profession that will serve them is overwhelmingly male; more than three-quarters of certified financial planners are men.

Cameron Rogers, a partner at Angeles Wealth Management in New York, tells Financial Planning that women tend to approach financial decisions differently—with more thoroughness and discipline. They are problem-solvers, she says, who need to strategize about what the money is for: how to prioritize, how to segment it among family, community, and philanthropic goals. That same rigor runs into a reluctance to make decisions under pressure. A 2021 Fidelity survey found that only 33 percent of women felt confident handling their own investments, and the reporting notes that women make fewer trades. Rogers calls the combination 'analysis paralysis' around wealth. The very diligence that protects a portfolio can stall it.

The $98 trillion entry point

The reporting notes the baggage women inheritors carry: caregiving-related career interruptions and a long-standing exclusion from financial decisions. A first meeting that opens with a risk-tolerance score and moves to allocation is testing fluency in a language they have not practiced. The tailored approach the reporting prescribes starts with the client's own priorities: what the money needs to do for family, community, and personal freedom. The portfolio becomes the output of that conversation, not the input.

The entry point is also where the industry's own gender gap shows up. With more than three-quarters of planners being men, a woman inheritor is likely to sit across from an advisor whose default script was built for a different client. Rogers's instruction to find an entry point is a direct response to that mismatch. A client who cannot yet say what the money is for is not ready to say what her risk tolerance is.

Rogers describes a flywheel: when women feel good about their wealth, the confidence builds on itself. The commercial case sits right next to it. The cohort receiving close to $98 trillion is the same one in which 70 percent of women have never met an advisor. Firms that change the order of the first meeting are not making a concession; they are removing the barrier reflected in the 70 percent figure. The entry point is the product.

The 70 percent figure is the one to track. The 33 percent confidence number is the measurement that will show movement. A first meeting that starts with the client's priorities and ends with a plan gives analysis paralysis somewhere to go. The wealth transfer will not wait for the industry to catch up; it is already moving through people who have never been asked.

The entry point is the product.
Sources & further reading
Financial Planning
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