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The Practice Desk 25 stories this week · 219 total

Your website is the source ChatGPT cites most

Advisor-controlled pages account for 45% of ChatGPT's citations when it recommends an advisor, according to a new study.
August 18

Retire SMART's $800M book: 25% of revenue into marketing

An Omaha RIA built its book organically by treating educational marketing as a line item.
August 18

Vibe-coded tools are building on top of the advisor stack

A new Nerd's Eye View analysis finds that most advisor-built AI tools are supplements to existing platforms, not substitutes — and the build-versus-buy math has shifted less than the hype implies.
August 18

A three-person team runs $240 million on a meeting agenda

A two-sided meeting agenda, refined over 20 years, is the system behind a $240 million practice.
August 18

Most of the $124 trillion transfer lands with women

Seventy percent of women have never met an advisor; the first meeting is where the transfer's largest client block will be won.
August 18

YCharts folds Zephyr SMA data into proposals; Advyzon ships AI suite

Two upgrades inside existing platforms push RIAs to test built-in features against the tools they already run.
August 18

FINNY prices marketing on a share of the assets it wins

A $50 monthly platform fee plus a 20-basis-point asset charge makes marketing a recurring cost of growth.
August 18

Edward Jones's $5,000 digital pilot takes aim at the next generation

A salaried remote advisor and a 0.65% fee give the 20,500-broker firm a product for clients too small for a branch relationship.
August 18

RIAs push trust and estate in-house despite a thin advisor bench

The services are moving in-house faster than the advisor expertise to staff them, survey data suggest.
August 18

A new directory catalogs nearly 50 AI agents for advisors

The directory lists individual agents, so advisors can compare the tools buried behind vendor jargon.
August 18

Bloomberg's Canoe deal puts alts document automation in the advisor spotlight

RIAs and family offices now have a stake in how accurately AI reads alts documents — and in the humans who check the output.
August 18

AI note takers belong in the coaching workflow, ActiFi CEO says

Spenser Segal argues meeting-capture software should feed advisor coaching, not just compliance files, and prescribes a five-question test for real AI strategy.
August 18

Anthropic's auto mode previews the next test for AI governance

The approval-fatigue data behind Claude Code's auto mode show how RIAs will control automated client interactions.
August 18

Usage-based AI clauses are silently raising your next renewal

Wealthtech contracts are passing AI compute costs through to advisory firms, and the meter turns whether or not anyone uses the feature.
August 18

RMD season is the true test of an AI prompt

The latest AI Prompt Lab installment makes the case that seasonal batch emails need a fixed skeleton, per-client variables, and a compliance rail.
August 18
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