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Wealth Advisor Daily
The advisor's edition — practice, portfolio, and the book.
Wednesday, October 7, 2026The Morning Brief →Sign in

The ETF Terminal

Any fund. The whole picture.

Type a ticker and get the full read — live flows, complete holdings, sector weights, performance, the options tape, and who holds it. Built on the daily creation-and-redemption record, not marketing pages.

Try SPY · QQQ · JEPI · SCHD · IBIT · TLT|Open the screener →

The shelf — largest funds
IVV iShares Core S&P 500 ETF$896.9B
SPY SPDR S&P 500 ETF Trust$818.5B
QQQ Invesco QQQ Trust$508.4B
VOO Vanguard 500 Index Fund$500.4B
VTI Vanguard Total Stock Market Index Fund$428.1B
IEFA iShares Core MSCI EAFE ETF$190.8B
VEA Vanguard Developed Markets Index Fund$141.2B
GLD SPDR Gold Shares$140.6B
In demand — month’s inflows
IVV iShares Core S&P 500 ETF+$21.7B
SGOV iShares 0-3 Month Treasury Bond ETF+$6.2B
IUSB iShares Core Total USD Bond Market ETF+$5.2B
TLT iShares 20+ Year Treasury Bond ETF+$3.1B
HYG iShares iBoxx $ High Yield Corporate Bond ETF+$3B
IWM iShares Russell 2000 ETF+$2.3B
IJH iShares Core S&P Mid-Cap ETF+$2.3B
SPY SPDR S&P 500 ETF Trust+$2.1B
Out of favor — month’s outflows
MTUM iShares MSCI USA Momentum Factor ETF−$5.4B
QQQ Invesco QQQ Trust−$2.2B
GOVT iShares U.S. Treasury Bond ETF−$2B
LQD iShares iBoxx $ Investment Grade Corporate Bond ETF−$1.9B
EWY iShares MSCI South Korea ETF−$1.7B
TQQQ ProShares UltraPro QQQ−$1.5B
USHY iShares Broad USD High Yield Corporate Bond ETF−$1.2B
XLE Energy Select Sector SPDR Fund−$1.1B

The Style Ledger

The oldest fight in fund management, scored with this month’s money: managers picking the book against machines tracking one.

ACTIVEa manager picks the book
+$2Bnet flow, month
+$24.2Bnet flow, year
$655.5B397 funds on the shelf
0.65%average fee
PASSIVEthe index is the book
+$65.1Bnet flow, month
+$261.4Bnet flow, year
$10.98T1369 funds on the shelf
0.37%average fee

SHELF AGGREGATES FROM DAILY FUND RECORDS · CLASSIFICATION FROM REGISTRATION FLAGS, NAMES & FEES · SCREEN ACTIVE · SCREEN PASSIVE

The Reader Flow Index

Confirmed browser research over the past week, alongside fund flows. Research activity does not establish an investment decision.

#FundResearch visitors, 7 daysNet flow, 7 daysSignal
1TLT iShares 20+ Year Treasury Bond ETF2+$1.5BPositive fund flows
2ACWX iShares MSCI ACWI ex U.S. ETF1+$256MPositive fund flows
3AIQ Global X Artificial Intelligence & Technology ETF1——
4SOXX iShares Semiconductor ETF1−$1.8BNegative fund flows
5SPY SPDR S&P 500 ETF Trust1−$3.8BNegative fund flows
6VLUE iShares MSCI USA Value Factor ETF1−$70MNegative fund flows

READER COUNTS ARE NETWORK-WIDE AND ANONYMOUS IN AGGREGATE · FLOWS FROM DAILY FUND RECORDS

FLOWS & ASSETS FROM DAILY CREATION/REDEMPTION RECORDS · REGISTRY FROM SEC FILINGS · REFRESHED NIGHTLY

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