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Wealth Advisor Daily
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Thursday, October 15, 2026The Morning Brief →Sign in
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Giancarlo Foti

In network coverage since August 31, 2026 · 5 stories
Network coverage
Moves

Cetera buys Sierra Ridge's funnel and finances its next move

A $2.1 billion OSJ that lasted 13 months at LPL says more about the economics of the OSJ channel than about either firm's platform.
Moves · Aug 31Cetera’s Sierra Ridge win is a bet on the OSJ model
move · Aug 31Cetera lands Sierra Ridge's $2.1 billion with an OSJ runway
Moves · Aug 31Cetera's OSJ play wins $2.1B Sierra Ridge from LPL
Moves · Aug 31Cetera lands $2.1B LPL OSJ after 13-month tenure
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